A brand born out of passion and a need for industrial lifestyle furniture.



As the starting point of Custom Industrial’s success, our office furniture items are both beautiful and functional, causing your office environment to be a pleasure to spend those work hours in. With clean lines and textured woods, these items can be styled up or kept minimal according to your unique taste, and still maintain that signature loft look.


The ability to display the important things in our lives well, is key to a visually interesting space. Our shelving solutions are not only perfect for your environment, but are also artworks all on their own.


Allow the space that you spend time in unwinding or just doing life to be furnished in a way that best describes your taste. Functional, luxurious, textured, strong - these items cause any room to become a modern testimony of industrial chic.


Take pride in your favourite spaces being clutter-free and well organised, providing a home for all of your loose items with our storage solutions. These beautiful items make the usually unnoticed cupboard a now talked-about furniture piece.


Our range includes desk lamps, standing lamps, rough industrial-styled hanging lamp shades and even statement chandeliers. Refresh your favourite space with these stunning additions.


Give your personal space the warmth and comfort you deserve with items designed to turn your bedroom into a loft-styled cozy environment.

Custom Designs

Often your speciffic space needs more than what is readily available to purchase. It is in such instances that our in-house designers help you to plan what items and designs would be best suited to your needs, both in your professional space or at home. Speak to our consultants today and arrange for a viewing and planning session of your space.


Our beautiful dining tables effortlessly add style and warmth to the home, outdoor or public spaces where friends social or families meet over home-cooked meals.

We strive to constantly bring you new product designs. Download our look book and price list here. Look Book

Custom Industrial on Instagram


Custom Industrial has taken the South African furniture industry by storm with our unique handcrafted furniture pieces, boldly boasting today’s modern industrial loft feeling. Our pieces are the cause of many home and business owners’ space becoming a beautiful topic of discussion. True to our name, furniture is also custom designed to suit the needs of the client by our qualified in-house designers, including specially made bars, counters, gates and staircases.

The brand was born out of a need for custom-made industrial furniture, when founder Gerhard van Rooyen needed to furnish his office space and could not find the exact look and feel that he had in mind in local stores and catalogues. Gerhard then decided to design and create his own pieces, with strong lines and beautiful, locally sourced woods, paired with bold metals and the dimensions best suited for his office space. Clients entering the office space were so impressed with the furniture that orders soon poured in for their own space to be custom-designed, and the rest is history.

Custom Industrial pairs textured woods with modern metal finishes, resulting in a simple yet rugged factory-styled look. Our furniture is made using locally sourced, repurposed woods, specialising in beautifully weathered pine wood, as well as a roughly textured timber. These woods are paired with square and rectangular tube metals as well as galvanised pipes, with each metal receiving a powder-coated treatment and resulting in their stylised black matt finish. These combinations result in the beautiful display of both nature and human creativity, ready to make your home or work environment Pinterest-worthy.


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Cell : + 27 83 705 9931
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Physical Address:
777 Rubenstein Drive, Moreleta Park, Pretoria, 0181